Book Cover for Hoopla: The Art of Unexpected Embroidery by Leanne PrainHoopla: The Art of Unexpected Embroidery

by Leanne Prain (Arsenal Pulp Press, September 2011)

Hoopla, by the co-author of 2009’s bestselling Yarn Bombing: The Art of Crochet & Knit Graffiti, showcases those who take the craft of embroidery where it’s never gone before, in an astonishing, full-color display of embroidered art. Hoopla rebels against the quaint and familiar embroidery motifs of flowers and swashes, and focuses instead on innovative stitch artists who specialize in unusual, guerrilla-style patterns such as needlepoint nipple doilies and a ransom note pillow; it demonstrates that modern embroidery artists are as sharp as the needles with which they work.

Hoopla includes twenty-eight innovative embroidery patterns and profiles of contemporary embroidery artists including Jenny Hart, author of Sublime Stitching; Rosa Martyn of the UK-based Craftivism Collective; Ray Materson, an ex-con who learned to stitch in prison; Sherri Lynn Wood of the Tattooed Baby Doll Project, which collaborated with female tattoo artists across the United States; Penny Nickles and Johnny Murder, the self-proclaimed Bonnie and Clyde of embroidery; and Alexandra Walters, a military wife who replicates military portraits and weapons in her stitching. Canadian contributors include artists living in Vancouver, Victoria, Bowen Island, Edmonton, Regina, Winnipeg, Ottawa, and Toronto.

Full-colour throughout and bursting with history, technique, and sass, Hoopla will teach readers how to stitch a mythical jackalope, needlepoint nipple doilies, a ransom note pillow, and mean and dainty knuckle-tattoo church gloves, and encourage them to create their own innovative embroidery projects. If you like anarchistic DIY craft and the idea of deviating from the rules, Hoopla will inspire you to wield a needle with flair!

With a foreword by Betsy Greer.

Price:$29.95 CAD | $29.95 USD
ISBN-13: 9781551524061
Canadian distributor: Jaguar
US distributor: Consortium

To receive a copy order direct from the Hoopla page on the Arsenal Pulp Press website or ask your local bookseller or craft shop to stock it for you.

Or purchase it from one of these online booksellers:
Amazon.com | Amazon.ca | Barnes and Noble | Powells

Also available e-book formats.

Author: Leanne Prain
Photographer: Jeffrey Christenson
Cover artwork: Hippo by Tumim & Prendergast
Foreword by Betsy Greer
Contributors List: Amy Adoyzie, Cate Anevski, Joanne Arnett, Heather Bain, Jennifer Baker, Amanda Bowles, Malarie Burgess,Jamie Chalmers, Annie Coggan Crawford, Kirsten Chursinoff, Jacque Lynn Davis, Natalie Draz, Jessica Dreker, Andrea Drawjewizc, Angela Duggan, Sarah Edwards, Ulrika Erdes, Karyn Fraser, Brette Gabel, Alyssa Glass,Jenny Hart, Sarah Haxby, Eliot M. Henning, Sarah Hernandez, Marie Horstead, Jennifer Hudson, Takashi Iwasaki, Nicola Jarvis, Lynn Kearns, Abby Krause, Liz Kueneke, Siobhan Long, Aubrey Longley-Cook, Rosa Martyn, Ray Materson, Laura McMillian, Krista Muir, Johnny Murder, Rebekah Nathan, Penny Nickels, Esther Oh, Iviva Olenick, Andrew J. Phares, Christopher Prendergast, Claire Platt, Jo Safferton, Richard Saja, Ellen Schinderman, Kat Siddle, Laura Splan, Erin Stanton, Sarah Terry, Matilda Tumin, Olivia Tumim, Allison Tunnis, Barbara Randall, Alexandra Walters, Jenny Webb, Sasha Webb, and Sherri Lynn Wood.

Praise for Hoopla: The Art of Unexpected Embroidery

Proving there’s much more to stitching than flower patterns, Hoopla inspires creative activism by presenting the art of embroidery through critical lenses of gender, class, and culture. Radical artists, take note: here’s a new challenge for you.
—Julia Horel-O’Brien, Shameless magazine

With hilarious DIY projects, like needlepoint nipple doilies, Hoopla proves that there’s a place in every woman’s heart (and wardrobe) for some cheeky thread work.

Prain’s admiration for and fascination with the work of embroiderers shines in this visual and thoughtful collection of interviews and instructional guides.
—Plaid Magazine

It presents embroidery as a bright, bold, smart and sophisticated art form. Just as promised, Hoopla is a craft book with attitude.
—Canada Arts Connect

Prain (co-author of Yarn Bombing) offers out-of-the-ordinary designs, starched with humor. Informative and inspirational interviews with embroiderers prove they don’t sew like their grannies. But Grandmother would approve of the practical sections – on history, tools from needles to the humble thimble, types of embroidery, and finishing techniques.
—Publishers Weekly

This book is filled with a wide range of approaches to the craft – from making and embellishing useful items to creating statements … Hoopla is a project book in that there are projects to try. But mostly, it’s a statement book, a primer on stitchery’s many possibilities, and a big dose of inspiration.